Overtourism – The case of The Netherlands

© F

leur Kaan

Most of the tourism efforts [in The Netherlands] are [geared towards] places like Amsterdam, Zaanse Schans, Giethoorn and Keukenhof. But many places in the Netherlands are equally as nice and promoting those lesser known areas will help spread tourism across the whole country.

Why is overtourism a problem?

‘[Unfortunately,] many […] tourists cause bedlam and havoc in the country. They trample on Tulip fields and urinate on peoples’ houseboats. Picturesque villages, such as Zaanse Schans, are becoming inundated and biodiversity in De Biesbosch is being wrecked. People act boorish and entitled in the Red Light District.’

‘The Dutch Government has already taken measures to try and quell tourism in Amsterdam. Stricter [Airbnb] rules have been imposed, Schiphol airport’s capacity is being capped and [the famous] IAmsterdam [sign] was removed from outside the Rijksmuseum. The number of beer bicycles permitted in the city has been reduced and actions are being taken to protect the sex workers in the Red Light District from gawping tourists.’

How to counteract overtourism? 

1. Market smarter, not more

‘Many tourism boards measure their success by numbers but perhaps it is time to change the tactic. Instead of recruiting as many tourists as possible, they should try and extend the length tourists visit for.’

‘Initiatives such as Marry an Amsterdammer is part of a wider movement to get people to see a more authentic side to the Dutch capital, instead of using the city as a party escape.’

‘Connecting with a local will encourage people to be more respectful and dispel the notion that we are not accountable for our actions when we are abroad just because “we’re on holiday”.’

‘If you are going to travel, consider less known destinations and discover hidden gems. Support local businesses and distribute your spendings. Remind yourself you are a visitor and make sure to respect the locals.’

2. Spread tourists out 

‘Jeroen Klijs, Breda University of Applied Sciences tourism researcher and professor, offers a solution to the overcrowding in cities like Amsterdam, RTL news reports.’ 

‘If you look at the statistics for what nationalities come for say, Easter weekend in the Netherlands, it reveals 65% of the tourists come from Germany and 25% from Belgium. Spreading frequent visitors out would help prevent the hotspots from getting bombarded.’

3. Try and recruit “good” travellers 

‘Many people come to the Netherlands for stag dos or a party weekend. Amsterdam has invested lots of time in trying to shake its sex, drugs and rock and roll reputation […]. There is still a lot of progress to be done but it is important to keep emphasising that “cities are not the playgrounds of tourists; we only want them because they make the city more liveable for residents”, Xavier Font, a professor of sustainability marketing at the University of Surrey, tells the Guardian.’

Words: Freya Sawbridge - Dutch Review (click for full article)