Pandemic offers Europe’s tourism industry the chance of an upgrade
Devastated by the fall-off in business some countries are looking to use EU recovery funds to move away from the mass market, Daniel Dombey and Alice Hancock from The Financial Times say.
““We are moving from a model of ‘the more tourists, the better’ to one of higher expenditures, more nights and premium tourists. […]. We have to improve our holiday offering so that travellers discover products beyond our marvellous beaches.” ”
“[T]he pandemic has accelerated a long-term shift towards “a hyper-segmentation of demand, for offers such as cycle-tourism, walking holidays, rural tourism, caravans and so on […].” ”
