Let’s reinvent travel.

Leisure Lab is a think tank and media lab to promote sustainable tourism, or as we like to call it BREAK-EVEN TOURISM. In this LAB REPORTS section we publish news articles and create inspirational travel stories to help bring about positive change in the way we travel.

Tom Aussems 5/31/22 Tom Aussems 5/31/22

Climate group sues Dutch airline KLM over ‘greenwashing’ adverts

‘Fly Responsibly’ adverts mislead customers on the sustainability of flying with KLM, says Damien Gayle from the Guardian.

Tom Aussems 4/11/22 Tom Aussems 4/11/22

The World’s Coolest Carbon-Neutral Hotels

“Eco-friendly” has become the buzzword for hotels around the world, but only a handful of properties are carbon-neutral, says Georgina Groom from SUITCASE Magazine. Follow [her] as [she] take[s] a peek inside the world’s greenest boltholes.

Tom Aussems 10/26/21 Tom Aussems 10/26/21

Google Flights will now show you the environmental impact of your travel

A new feature displays the carbon footprints of flights as part of Google’s broader green-travel push. Natalie B. Compton from The Washington Post explains how it works.

Tom Aussems 5/10/21 Tom Aussems 5/10/21

Travel companies have a new tool to set and actually achieve climate goals

The Science Based Targets initiative (SBTi), a partnership of several non-profit organizations, is on a mission to end corporate “greenwashing” – the making of dubious or unverifiable sustainability claims by companies to brandish their image. SBTi provides a way to verify and measure businesses’ true eco-progress, and the travel industry is signing on, says Tim Wenger from Matador Network.

Tom Aussems 11/30/20 Tom Aussems 11/30/20

What is ‘greenwashing’ and how can we avoid it while travelling?

Don’t be seduced by talk of solar panels or [animal] sanctuaries, says Juliet Kinsman, sustainability editor at Condé Nast Traveller. Have a think about what [hospitality enterprises] could and should be doing for the community on their doorstep. A quick greenwashing checklist.