Let’s reinvent travel.


Leisure Lab is a think tank and media lab to promote sustainable tourism, or as we like to call it BREAK-EVEN TOURISM. In this LAB REPORTS section we publish news articles and create inspirational travel stories to help bring about positive change in the way we travel.


The future of managed tourism

The future of managed tourism

Doug Lansky, author of 10 books, including 2 for Lonely Planet and 3 for Rough Guides is rethinking tourism on his Youtube channel ReThinkingTourism. In this episode he discusses some of the possible tools required for a high-tech tourism solution that can help DMOs take control of the visitor experience. Laura Aalto CEO, Helsinki Marketing explains how the future of tourism is much more about destination experience than just seeing things.

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The New Normal of Tourism
Doug Lansky, Future of Tourism Tim Bilman Doug Lansky, Future of Tourism Tim Bilman

The New Normal of Tourism

Doug Lansky, author of 10 books, including 2 for Lonely Planet and 3 for Rough Guides is rethinking tourism on his Youtube channel ReThinkingTourism. In this episode he interviews Dorji Dhradhul, General Director of the Tourism Council of Bhutan and Geerte Udo, CEO of Amsterdam & Partners. Especially for the city of Amsterdam the Covid pandemic was a realitycheck. Will this result in a completely new approach towards tourism…?

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