Let’s reinvent travel.

Leisure Lab is a think tank and media lab to promote sustainable tourism, or as we like to call it BREAK-EVEN TOURISM. In this LAB REPORTS section we publish news articles and create inspirational travel stories to help bring about positive change in the way we travel.

Tom Aussems 10/1/20 Tom Aussems 10/1/20

Creative Tourism – Experiencing a destination through creativity

Break-even tourism shows many similarities to Creative Tourism. This concept was coined in the early 2000s and built on ‘the realisation that the creativity of both hosts and tourists is an important potential resource for the sustainable development of tourism’. In this article we’ll further investigate the merits of Creative Tourism – and, thus, traveling the break-even way.