Let’s reinvent travel.


Leisure Lab is a think tank and media lab to promote sustainable tourism, or as we like to call it BREAK-EVEN TOURISM. In this LAB REPORTS section we publish news articles and create inspirational travel stories to help bring about positive change in the way we travel.


Tourism for Good – Ensuring local people benefit

Tourism for Good – Ensuring local people benefit

‘When you think of sustainable travel, what comes to mind? Gorilla trekking in Uganda, perhaps, or a sojourn in a remote yet well-appointed eco-lodge in the forests of Costa Rica […]. If these high-cost trips are what pop into your head, your picture of what qualifies as sustainable tourism is not necessarily wrong – it’s just incomplete,’ says Lucas Peterson, a columnist for The New York Times.

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Sustainable travel can be budget-friendly

Sustainable travel can be budget-friendly

‘When you think of sustainable travel, what comes to mind? Gorilla trekking in Uganda, perhaps, or a sojourn in a remote yet well-appointed eco-lodge in the forests of Costa Rica […]. If these high-cost trips are what pop into your head, your picture of what qualifies as sustainable tourism is not necessarily wrong – it’s just incomplete,’ says Lucas Peterson, a columnist for The New York Times.

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Creative Tourism – Experiencing a destination through creativity

Creative Tourism – Experiencing a destination through creativity

Break-even tourism shows many similarities to Creative Tourism. This concept was coined in the early 2000s and built on ‘the realisation that the creativity of both hosts and tourists is an important potential resource for the sustainable development of tourism’. In this article we’ll further investigate the merits of Creative Tourism – and, thus, traveling the break-even way.

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The Maasai school teacher using tourism to empower women

The Maasai school teacher using tourism to empower women

Giving girls an education—instead of being sold as a bride for 10 cows—is what motivated Hellen Nkuraiya, herself a child bride, to start a school in Kenya’s Maasai community—even amidst public and family disapproval. Lisa Scott meets her.

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